More ads coming to smartphones

More ads may appear on the lock screens of smartphones. It is reported by TechCrunch.

Media reporters have revealed that startup Glance is partnering with US carriers to launch a platform to display ads on the phone’s lock screen. Glance is owned by advertising giant InMobi Group and is valued at $2 billion. The authors believe that the introduction of a new advertising platform can change the smartphone market. The service is already present on approximately 400 million devices in the Asian market.

According to sources, the service will display relevant ads on the screens of Android phones. The authors note that the launch of the project can take place within two months. According to experts, the smartphone market in the Americas is still heavily influenced by operators that control most of the sales of devices. Devices are often sold at a discount, complete with a certain communication tariff.

TechCrunch journalists have suggested that such ads may appear on Apple smartphones in the future. This is due to the fact that in June Apple introduced iOS 16, which has advanced options for setting up a locked screen and new options for displaying information on it.